Creative & Product Strategy
Shaping product direction and creative concepts through user research, market insights and business goals.
Ten years, several industries, and now everything's changing. So am I.
Shaping product direction and creative concepts through user research, market insights and business goals.
Leading projects from planning to delivery, aligning teams, priorities and execution across multiple disciplines.
Using AI tools to prototype, build, test and launch digital products and workflows.
Improving content ecosystems through catalog strategy, taxonomy, metadata, search and operational workflows.
A few places I've been useful.
In-house experiment
A song for every moment.
An independent music discovery product built from scratch, combining human curation, product design and AI-assisted development.
Try LISTENAlso included
Some things don't make it onto a CV. Probably for the best.

I'm a curious person with a soft spot for music, multiple tabs and good company. I collect records, DJ occasionally, have a particular weakness for Brazil, and can spend an unreasonable amount of time going down a rabbit hole about something I discovered 15 seconds ago.
Ready when you are
Let's talk. No sales pitch, no onboarding, just a good conversation.